The cruise industry appears to be a data-driven business, where important marketing decisions are based on thorough market research and business intelligence gathered from a variety of sources. However, the facts are indeed very different from that shallow assessment.
MarketScope Global’s approach is to gather intelligence through a series of short surveys of cruise line executives, industry watchers and those engaged in the cruise business across a variety of sectors
MarketScope Global then takes the resulting data and analyzes it to identify trends and offer actionable insights to clients.
Because the surveys are short and frequent, MarketScope Global can react to current events to gather the most pertinent and timely data available on the geopolitical and market forces that are driving the cruise business.